Spotify employees even reportedly have access to HiFi, and the company even said in early 2021 that the service would launch later that year. All of the technical details have been ironed out and Spotify's entire catalog has been converted to lossless. The publication pressed Söderström for details about the aforementioned industry changes but he refused to comment on what other players in the industry have done lately.Īccording to The Verge's sources, Spotify HiFi has been ready and waiting in the staging lanes for over a year. "The industry changed and we had to adapt" Söderström said. "We announced it, but then the industry changed for a bunch of reasons," the executive noted, adding that they are still going to roll it out but will do so in a way that makes sense for them and their listeners. Söderström said a lossless experience is still on the way. What's really going on behind the scenes? In a recent interview with The Verge, Spotify co-president Gustav Söderström provided a bit of clarity. Launch windows have come and gone with no explanation. What just happened? Spotify has been working on a HiFi tier for years.
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